Bringing NFTs to the Mainstream with Notables

I designed seamless, branded web experiences for NFT drops, helping major Web2 brands enter the evolving world of Web3.

At Notables, I led UX/UI design and web experiences for high-profile NFT launches, ensuring every drop felt polished, engaging, and accessible—whether for a global entertainment brand or an independent creator. From custom minting sites to full brand assets, I made sure each launch stood out while maintaining a cohesive Notables brand identity.

Founded

2020

Industry

Web3

Challenge

Every NFT drop had its own brand identity, audience, and goals. My job was to design a tailored web experience for each launch while keeping Notables’ overall branding recognizable.

Each project required:

A seamless minting experience that felt intuitive and visually engaging.
Custom UX/UI for each brand, ensuring the NFT drop aligned with their identity.
A unified design language across Notables’ ecosystem, keeping the platform recognizable.

Balancing flexibility and consistency was key—allowing brands to bring their unique style while ensuring a smooth, scalable user experience.

My Role: Designing Web Experiences for NFT Drops

I took ownership of end-to-end UX/UI design, ensuring each drop had a unique yet cohesive Web3 presence.

NFT Drop Web Experiences

Designed fully branded minting websites for OMGKirby, Bunny Kitty, DAZN, Outback Steakhouse, and more.
Created interactive, visually compelling experiences that matched each brand’s identity.
Ensured a smooth, intuitive minting flow—from wallet connection to purchase confirmation.

Notables.co & Platform Branding

Designed the main Notables.co website, creating a strong Web3-first brand presence.
Developed brand guidelines and a consistent visual identity across all Notables assets.
Created UI elements that balanced creativity with Web3 best practices.

User-Centered Design for Mass Adoption

Focused on making the minting process accessible, even for users new to NFTs.
Designed responsive, mobile-friendly layouts for different devices and audiences.
Optimized for clarity, engagement, and ease of use, ensuring a frictionless experience.

With every project, I blended brand storytelling with high-functioning Web3 technology, creating experiences that felt both exciting and intuitive.

Stack

Key Takeaways

Every project at Notables reinforced the importance of:

Brand-first UX/UI – Web3 experiences need to feel authentic to the brands behind them.
Scalable design systems – Each drop was unique, but core UI principles remained consistent.
Bridging Web2 and Web3 seamlessly – The best NFT experiences feel intuitive, not overly technical.

These principles continue to shape how I approach Web3 UX/UI, branding, and digital ownership.

Final Thoughts

At Notables, I combined design, branding, and Web3 UX strategy to create NFT experiences that felt seamless, engaging, and visually striking.

While the company didn’t last, the impact of that work still influences how I think about designing for digital ownership, user-friendly blockchain experiences, and brand-integrated Web3 campaigns.