Rebuilding On Demand Air: A Full-Scope Design & Marketing Approach
From branding to aircraft wraps, I led the visual and marketing transformation of On Demand Air.
On Demand Air provides private helicopter and fixed-wing charters across the Northeast and Central U.S. When the company needed a brand refresh and digital relaunch, I took the lead—handling everything from photography and logo design to marketing campaigns and aircraft branding.
Website
ondemandair.co
Morristown, New Jersey
2023
Private Aviation
My Role
I played a hands-on role in shaping every aspect of On Demand Air’s identity and marketing strategy, ensuring a cohesive, professional presence across all platforms.
Brand Identity & Design
Designed the new On Demand Air logo, reflecting trust, speed, and reliability.
Created branding assets for web, print, and promotional materials.
Designed the helicopter wrap, turning the aircraft into a moving advertisement.
Photography & Visual Content
Captured high-quality photos of aircraft, pilots, and flights for marketing.
Shot aerial and ground-based visuals, bringing authenticity to brand storytelling.
Marketing & Digital Strategy
Designed and executed email campaigns through HubSpot, increasing customer engagement.
Developed social media content and promotional materials, boosting visibility.
Created a user-friendly website experience, making private charter bookings seamless.
The Impact
Through a complete rebrand, fresh marketing strategy, and high-quality visuals, On Demand Air now stands out as a trusted, professional charter service with an elevated brand identity.
Stronger brand recognition with a polished, professional visual presence.
Increased customer engagement through targeted email and social media campaigns.
A fully branded helicopter wrap, reinforcing credibility and brand awareness.
Stack
Final Thoughts
From designing logos and aircraft branding to capturing compelling visuals and running marketing campaigns, I made sure On Demand Air had a strong, consistent identity across all touchpoints.